| Lesson 5 | Consumer-to-comsumer (C2C) sites |
| Objective | Define the characteristics of C2C sites. |
The goal of a C2C is to enable buyers and sellers to find each other easily. Buyers and sellers benefit in two crucial commerce areas. First,
they benefit from the competition for products; and second, they can easily find products that are otherwise difficult to locate. C2C sites
function closely to a physical person-to-person transaction in that they encourage greater interaction with other participants, and they
frequently solicit user involvement. Although B2B and B2C sites generate greater awareness, C2C sites are emerging as popular destination
sites for commerce and community.
Payment
C2C sites have more payment options than B2B and B2C sites. For example, bartering and using cyber credits are two possibilities. Also,
offline payment options usually exist.
SecurityC2C sites face a unique security issue. They must authenticate users' identifications. Sellers need to be certain they are selling to the correct people. Buyers need to be certain they are buying from reputable sources.
The table below shows an overview of a C2C site:
Ecommerce - business Sites- Exercise
Click the Exercise link below to test your knowledge of the three types of e-commerce business sites.
Ecommerce - business Sites- Exercise
Ecommerce - business Sites- Exercise
