Keywords, Bounce Rate

Goals Conversions

1. What do keywords with a high bounce rate indicate in the report?
   
   Answer: This means that you failed to meet the expectation of the visitor that was driven to your site via the particular keyword.

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2. The "Adwords" category appears below Traffic Sources. Beneath "Adwords" there exist 3 subcategories.
   1) Adwords Campaigns, 2) Keyword Positions, 3) TV Campaigns
   
   Answer:
   TV Campaigns will display the number of Visits, along with 0 TV impressions. This is probably because I did not pay for TV advertisement.

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3. What is a bounce rate a reflection of?
   
   Answer:
   Bounce Rate is a metric used in the measurement of a site's visit quality. High bounce rate generally indicates that the entrance pages of a site are not relevant to the visitors and in most cases, are not compelling enough for a visitor to navigate to other areas within the particular site.
   The key to lowering a site's bounce rate is to make the visitors happy in terms of content, usefulness, etc. Ensure your users have a positive experience and this will lead to social bookmarking, recommendation, re-visits, linking, higher pageviews per visit, etc which eventually helps in lowering your site's bounce rate.

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4. Does the duration of a visit affect bounce rate?
   
   Answer:
   No. Bounce rate is calculated based on the actions performed per visit and time and has no effect on the calculation of bounce rate.
   Example: A visit that lasts for 29 minutes with only one pageview is considered as a bounce. However, a visit that lasts for only 10 seconds with 2 pageviews is not considered a bounce.

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5. How can you find out which landing pages (that are arrived at through keywords) are responsible for poor performance?
   
   Answer:
   By looking at the bounce rate of those landing pages and altering the content so that the landing page is 1) More engaging , 2) Entices users to further explore your site.

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6. What must be completed to use the metrics on the 1) Goal Conversion and 2) Ecommerce tabs to assess the performance of any campaign?
   
   Answer:
   Edit the profile and define a goal. For "Main Website Profile Information" , select E-Commerce Website : Yes

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7. What can be done to ensure that the conversion is always attributed to the original referrer?
   
   Answer:
   To prevent a specific referral or campaign from overriding a prior campaign, simply append "utm_nooverride=1" to all referring campaign links as shown in the slide.
   This ensures that the conversion is always attributed to the original referrer (or first campaign the user clicked on).

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8. What is cross - segmentation in Google Analytics?
   
   Answer:
   Cross-Segmentation, also known as cross referencing, is one of the key factors that define a web analytics application as enterprise class. Cross- Segmentation is analogous to pivot tables in MS Excel. It enables you to compare one set of data against another.

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9. What is the medium label for "direct" traffic?
   
   Answer:
   None.

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10. How do you get to "Navigation Summary"?
    
    Answer:
    Go to Content, followed by "Overview".

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