To give some background, the first step of the search engine pipeline is
- crawling, then
- indexing, followed by the last step which is
Search Analytics Report data sheds light on "search results" in the search engine pipeline. Use Search Analytics Report from Google Search Console to improve your site. You have 2 tools at your disposal
- Search Console
- Google Analytics
- When a user clicks on the query in the SERP and comes to your site, that is where traditional Google Analytics comes in. You can use metrics such as "Bounce Rate" to determine why visitors are leaving your site.
- Search Analytics Report in Search Console also displays "impressions data", that is when searchers see your site, but might not click through.